Self Publishing: a Review.

A while ago I mentioned I received a copy of The Step-by-Step Guide to Self-Publishing for Profit! by Christy Pinheiro of The Publishing Maven

This book has raised all sorts of issues for me. I am more than sick of the grind of trying to get my work published using the “traditional” method. I have wondered about self publishing before. I have also put a modicum of effort into researching the possibility of self publishing through Lulu and BookSurge. I have even looked at Lightning Source

Christy’s book injects Amazon’s CreateSpace into the mix. The cost per copy with Create Space seems much more reasonable than Lulu. Also you gain the benefit of automatic listing with Amazon.

With self publishing marketing seems to be pretty much up to an author’s ability to push themselves. But then again it seems that most “orthodox” publishers seem to leave most of the marketing up to authors these days.

I’ve had my manuscript copyedited a couple of times. I’ve also produced an OK cover for the fun of it.

So in theory I could put it all together as a self published book in a fairly short period of time. Marketing would remain my biggest problem.
Damn it would be nice if it was all easy!

Anyway I have put up a review of Christy’s book on Amazon and include it below:

Title: The Step-By-Step Guide to Self-Publishing For Profit!
Author: C. Pinheiro (co-authored with Nick Russell)
ISBN: 978-0982266007
Publisher: Pineapple Publications

Christy Pinheiro and her co-author Nick Russell have produced a very handy guide to beginning a self publishing business. As the title suggests, the book outlines a series of steps to establish a profitable publishing business. The book works as a practical guide for beginners in the industry.

The book can be roughly broken into three sections, each covering a different aspect of self publishing. The first few chapters cover the basics such as: avoiding vanity publishers; the rudiments of establishing a business; and preparing the best possible manuscript by using services like copy editors. The next section deals with: the specifics of publishing using Amazon’s CreateSpace; it also briefly looks at other services such as Lulu.com. Nick Russell apparently uses Ingram’s Lighting Source for the majority of his own business. The third section deals with marketing a self published book and developing an income using the internet. Potentially the most valuable section of the book, it looks at various strategies. A myriad of examples are given including: using Amazon’s features; seeking book reviews; promotion using blogging; establishing a promotional website; and generating income using Google’s AdWords and Amazon’s affiliate program.

From a personal perspective, I found Christy’s book informative and helpful. This book has restimulated my interest in exploring self publishing, despite the fact that Christy specifically suggests self publishing works best for non-fiction. The only section of the book that had no direct relevance to me (as an Aussie) was some technical material on registering a business in the US and record keeping for US tax purposes.

Finally as this book produced by POD, a brief word about the book’s physical characteristics is worthwhile. I was impressed by the overall quality of the book. The paper is of good quality. The printing is excellent throughout with no technical errors or problems such as bleed. The cover is full colour and printed to a standard equivalent to any retail book. The only slight quibble I would voice is that the cardstock used in the cover would benefit from being a slightly heavier weight.

P.S.
Christy has just posted that BookSurge and CreateSpace have been merged by Amazon.

And finally.
A male King Parrot I snapped him up near Badger Creek a few weeks ago. A lot of Australian parrots are fairly easy to photograph, they seem to be curious about what you are doing.

This guy was so relaxed about my presence he took some time out to preen before flying off.

A Heartfelt Thanks

A quick one tonight. A while ago I posted about a visiting editor from the UK having a look at my manuscript. Then I posted about her having really liked it. In the tail end of the second post there was a sentence about my other half Deb’s colleague hanging onto the MS so she could read it now her editor daughter had finished with it.
Well she read it.
She liked it.
… and she copyedited it for me.

Now the MS has been copyedited before, but we all know that if you go over a work again you will find more errors.
Now I have only had a chance to glance at what she has done, but It looks like Cheryl has gone over the MS with a fine tooth comb not only looking for punctuation etc, but also suggesting grammatical and structural improvements.
All this on her own initiative and entirely voluntarily.

In a lovely letter she has included with my returned manuscript, she absolutely minimises the amount of effort she has put into my work. She describes her hard work as “fun”.
As an ex-English teacher and literature enthusiast she may have found the job fun, but Cheryl, like my Deb, is an overworked senior-executive. Her generosity in taking the time to do this for me cannot be overstated. So from the bottom of my heart, thank you Cheryl.

Now to anyone who reads my blog I must apologise (in advance) if I don’t post quite as frequently in the near future. Because I expect over the next little while, I will be a bit busy going over my MS and making the most of Cheryl’s kindness.

Now to keep you busy, a photoCan anyone guess what this is?
Aussies, I know you’ll probably know, don’t spoil the fun!

More on Self Publishing

More browsing the net about self publishing. More thinking.

A couple of self publishers Neil Slade and Morris Rosenthal talk about using Lightning Source as a POD printer and selling through Amazon.

This is all looking very interesting in terms of reasonable quality and hopefully reasonably priced manufacture and distribution of a finished book.

All I would have to do is sort out; editing, layout, cover design, and marketing.
Sweet!

Actually, it really doesn’t seem too daunting except for the marketing bit.
I have already had the book copyedited and a full edit doesn’t look too terrifyingly expensive.

Of course I could edit myself.
Hah! That is laughable. Am I the only one who sees what I think is there rather than what is? At least when it comes to my own work, all I can see is what I think I have written, this makes self correcting almost impossible. As a side to this please forgive me for all the typos I no doubt have on this blog.

Cover design, do it myself? Start with a stock photo and build something in Photoshop? Maybe not, but I do know a few artists.

Marketing how on Earth do I do that? The Internet is obviously is the way to go, but how? I have done some press releases and a minute amount of development work seeking sponsorship for various charities I have worked for, but a full fledged marketing campaign?

An awful lot to think about.
My brain hurts.

Time for brain easing photos

This was taken July 2005, I wonder if anyone can guess where?

Doesn’t it look summery, just the thing for a cold winter day in Melbourne.

And just for a but of fun:
Does anyone have any idea of how this boat

Might have got to here?